Amid China's tumultuous dash to become rich, one man's photographs of families posing with their worldly goods will soon seem like records from a distant era.
Huang Qingjun has spent nearly a decade travelling to remote parts of China to persuade people who have sometimes never been photographed to carry outside all their household possessions and pose for him.
The results offer glimpses of the utilitarian lives of millions of ordinary Chinese who, at first glance, appear not to have been swept up by the same modernisation that has seen hundreds of millions of others leave for the cities.
But seen more closely, they also show the enormous social change that has come in a generation. So the photo of an elderly couple of farmers outside their mud house reveals a satellite dish, DVD player and phone.
"People's lives have changed enormously. Maybe their incomes haven't been affected as much as in the cities, but their thinking has," says Huang, 42, who was born in the oil-frontier town of Daqing and now lives in Beijing.